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  • Writer's pictureLeonardo Lara

Geopyörä and the bicycle

At Geopyörä, our journey began with a simple yet powerful inspiration - the bicycle! 🚲 Our founder and CEO, Marcos de Paiva Bueno has been fueled by a deep passion for cycling for many years, and that passion was one of the driving forces behind our innovative device


Marcos's love for cycling continues to fuel his determination as he participates in the 9th Transcontinental Race (TCR) – an ultra-distance bike race spanning across Europe, covering an astounding 4,000km distance, this race began in Geraardsbergen, Belgium, and will culminate in Thessaloniki, Greece.


The same inspiration that ignited the creation of Geopyora thrives within our team, driving us to pursue excellence and innovation relentlessly. We remain steadfast in our mission to revolutionize the way we conduct fast and cost-effective breakage tests.


As the TCR unfolds, we invite you to join us in following Marcos's journey through Europe. Witness the spirit of an entrepreneur who merges his passion for cycling with a vision to reshape the future of our industry.


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