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About Geopyörä

Geopyörä is a start-up company on a mission to bring mining into a new era of big data. Our state-of-the-art rock breakage characterization technology allows mining companies to rapidly test several samples at low cost and generate a large amount of high quality data, which can be used to better assess the ore hardness variability, reduce risks and add value to projects.

Our Values:

One mine, one solution.

Always challenge the status quo,

To deliver solutions we believe in.

We are together in this journey!

The Team

Members of the founding team have a diverse background, with strong academic and professional experience both in mining and financial markets. With track history in project and business development, the team is prepared to make a positive difference in the industry.

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Marcos de Paiva Bueno, Ph.D.

CEO

With more than 18 years of work and research experience in mining and mineral processing engineering, Dr Bueno has in-depth knowledge of designing and optimising comminution circuits and geometallurgy. He completed a PhD at the University of Queensland, specialising in multi-component autogenous and semi-autogenous grinding. He has conducted extensive comminution circuit surveys and pilot plant campaigns in Australia and internationally. As a senior process engineer for Ausenco, he has been involved in technical and engineering studies related to most key mining commodities. More recently, as a senior researcher and lecturer at the University of Oulu, he developed the Geopyörä breakage test with financial support from Business Finland.

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Prof. Malcolm Powell

CTO

Malcolm has applied fundamental comminution research to design and process improvement on over 70 mines worldwide during 35 years at Mintek, UCT, and then as Professor of comminution at the JKMRC in Australia. His work is published in over 200 papers and has been presented in as many conferences worldwide. Malcolm collaborates extensively, with close compatriots on 5 continents forming the Global Comminution Collaborative (GCC) – providing an expert research and consulting base covering the full comminution process chain. Malcolm provides on-site experiential training and site reviews to empower mine staff to upgrade the productivity and their skills. This is supplemented with formal training workshops on liner design, comminution and Advanced Mine to Mill. Malcolm’s research vision is of integrated total process simulation as a tool for innovation – linking geology, mining, energy and size reduction, gangue rejection and recovery into flexible process design and process optimisation.

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Ronan Cruz

CFO

Ronan Cruz is an economist, master accountant, and serial entrepreneur with a business MBA from Fundação Getulio Vargas (FGV) and a specialization in valuation from the University of Sao Paulo. With a career spanning investment banking at Deutsche Bank and equity research at Wachovia Securities, he gained expertise in financial markets and commodities. Transitioning into M&A, he worked closely with businesses to develop strategies that maximized their value for acquisitions before founding and scaling multiple ventures across diverse industries. Passionate about sales and problem-solving, his ability to connect with clients has been a cornerstone of entrepreneurial success. As CFO of Geopyörä, he brings strategic vision and hands-on leadership to the company’s growth.

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Thiago de Almeida

Lead Data Engineer

With background in Nuclear Engineering at the Federal University of Rio de Janeiro, de Almeida has experience in full-stack software development projects, data science, artificial intelligence, nuclear technology and comminution, in addition to being a finalist of the 2019 World Nuclear Olympiad in Vienna, having presented his final project during a conference at the UN office. Currently working on a research project based on the application of machine learning algorithms to predict Geopyörä's comminution parameters using data from nuclear instrumentation tests, such as X-ray diffraction (XRD), X-ray fluorescence (XRF) and Inductively coupled plasma atomic emission spectroscopy (ICP-AES), unravelling the intricate relationships among material properties, chemical and mineralogical composition, and their collective influence on hardness.

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Leonardo Lara

Process Engineer

Leonardo is a Mining Engineer from the University of São Paulo and an MSc student at the University of Oulu. With a focus on comminution and geometallurgy, he provides technical solutions to Geopyörä’s clients through data interpretation, the development of geometallurgical models, and assistance with mine-to-mill programs. In parallel, he also works on the research and validation of applications for the Geopyörä test and its models.

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Juha Polvela

Engineering Manager

Juha Polvela is a senior product development and project professional with over 25 years of experience in robotics, automation, and RFID/NFC technologies. His background combines technical depth with leadership across product development, customer support, project management, and R&D team coordination. He has worked on industrial robotics and automation projects at Probot and previously held several roles at Idesco, including Project Manager, R&D Team Leader, Product Manager, and R&D Test Engineer. His experience spans concept development, system testing, software and firmware, electronics, and production support, giving him a broad practical understanding of industrial product development.

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Syed Huzaifa Ali

Product Engineer

Syed Huzaifa Ali is a process optimization and operational efficiency specialist, focusing on supply chain management and procurement. A master’s student at the University of Oulu and a robotics expert, he serves as the Mechatronics Lead at Xavor. With experience across manufacturing, construction, and engineering, Syed has successfully helped businesses streamline operations, enhance productivity, and reduce costs, while also holding a certification as a Solidworks Professional

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Chathuri Udagama

Business Operations Specialist

Chathuri Udagama brings over nine years of experience in banking operations, financial analysis, risk management, and HR strategy. With a strong foundation in finance and people management, she has consistently driven operational efficiency, strengthened compliance frameworks, and contributed to sustainable revenue growth across organizations. She holds a Master’s degree in Business Administration and Economics, specializing in International Business Management, from the University of Oulu, Finland, and a Bachelor’s in Business Administration.

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Anna Vilppunen

Commercial Coordinator

With a strong background in B2B marketing and business development, Anna possesses extensive experience ranging from hands-on marketing roles to high-level strategic planning. They spent over eight years as a Business Development Manager in the biotechnology industry, focusing on marketing, market research, and the creation of strategies to support both new and existing products. She is driven by a deep interest in understanding markets, identifying ways to create customer value, and collaborating with teams to drive growth.

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Gender Equality Plan 2023-2030

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